Chocolate ice cream with gooey marshmallow, caramel swirls and chocolatey fish. Ben & Jerry’s Phish Food frozen dessert is delicious, but how did it come to be? Ben had been pondering the lack of a good marshmallow ice cream dessert for years. “Most attempts at marshmallow were wispy. You can see the white streaks, but you can’t taste them, you can’t feel them, you can’t experience the true glorious marshmallowness of it all,” Ben remembers. Well, back in 1995, we suggested to the rock band Phish that we celebrate our shared Vermont, USA, roots by creating a Phish flavour. As the wheel started turning on the collaboration, Ben saw an opportunity to solve the marshmallow conundrum once and for all. Starting with a base of rich chocolate ice cream, he and our flavour gurus started bringing the band test tubs of the evolving concoction. “We ate many test tubs around the table with Phish. We’ve done flavours with other artists and entities, but nobody was more involved in creating the flavour than Phish was,” Jerry says. The band was instrumental, for example, in calling for caramel swirl, an addition that pushed the flavour over the top. We think Phish Food rocks. Enjoy! We work with Fairtrade certified producers for cocoa, sugar and vanilla, and our Caring Dairy farmers produce the milk and cream found in this tub sustainably. All of Ben & Jerry’s ice cream is made with free-range eggs and comes in responsibly sourced packaging. If you can’t get enough of our ice cream, why not try our other flavours? We’ve got Netflix & Chilll’d ice cream with sweet & salty pretzel swirls & brownie pieces or Cookie Dough with vanilla ice cream and chunks of chocolate chip cookie dough. There are many more flavours of our ice cream tubs so give them all a try!